Upfield takes privacy seriously. The following five principles underpin our approach to respecting your privacy:
These third parties may have their own privacy policies and terms and conditions. We encourage you to read them before providing your personal information to any third party.
If you do not agree to the collection, use and disclosure of your personal information in this way, please do not use the Upfield Sites or otherwise provide Upfield with personal information.
If we discover that we have collected information without consent from a parent or guardian where such consent should have been obtained, we will delete that information as soon as possible.
Access to certain parts of the Upfield Sites and/or eligibility to receive prizes, samples or other rewards may be limited to users over a certain age. We may use your personal information to carry out age verification checks and enforce any such age restrictions.
Information you give us directly
We may collect information from you directly when you provide us with personal information, e.g. when you register for prize draws or competitions, sign up to receive information, use applications, buy a product or service from us, fill out a survey, or make a comment or enquiry. The types of information we may collect from you directly include your:
Most internet browsers are initially set up to accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. If you use different browsers, or use multiple devices, any changes will need to be made for each browser. If you disable cookies, this may impact your experience on Upfield Sites.Information we collect from other sources
We may receive personal information about you from other sources if you have given permission for that information to be shared. This may include information from commercially available sources, such as public databases and data aggregators, and information from third parties. The types of personal information that we may collect from such sources include your:
We may share Site Usage Information (as discussed above) with third parties (e.g., advertisers, advertising agencies, advertising networks, data exchanges, social media platforms, etc.) in order to deliver to you tailored content on Upfield Sites or other third party sites, including more relevant advertising for products and services which may be of interest to you. These third parties may set and access their own cookies, clear gifs and similar tracking technologies on your device in order to help us or these third parties deliver tailored content and advertising to you when you visit Upfield Sites or third party sites based on predictions about your interests generated from your online browsing activities across websites.
In Canada, we have adopted the use of the AdChoices Icon which may appear on Upfield Sites and on or around certain tailored advertisements that we (or third parties) deliver to you based on your Site Usage Information and your other online browsing activities (“Tailored Ads”). You may click on the AdChoices Icon to receive more information about Tailored Ads, third parties involved in the delivery of Tailored Ads, and how to opt-out of certain types of Tailored Ads. Please note that even if you opt-out of Tailored Ads, you may still see advertisements about Upfield brands (such as ads related to the content of a webpage you are visiting or a search query, ads served randomly, or ads from third-parties that are not listed on the opt-out page).
For more information about Tailored Ads, visit YourAdChoices.ca.
We may use your personal information:
We may use your personal information to:
We may use your personal information to:
We may use your personal information:
Where we collect personal information for a specific purpose, we will not keep it for longer than is necessary to fulfil that purpose, unless we have to keep it for legitimate business or legal reasons. In order to protect information from accidental or malicious destruction, when we delete information from our services we may not immediately delete residual copies from our servers or remove information from our backup systems.
We may make available a service through which you can receive text or other types of messages from Upfield (such as short message service, or SMS, enhanced message service, or EMS, and multimedia message service, or MMS) on your wireless or mobile device (“Mobile Message Service”). If you subscribe to one of our Mobile Message Services, you agree to receive such messages from Upfield at the address or mobile number you provide for that purpose (unless and until you have elected to opt out of receiving such messages). For more information on how to opt-out follow the instructions in the Your privacy rights and who to contact section below. Another way to opt-out of receiving promotional text messages is to follow the instructions included with or linked from the communication.
You acknowledge and agree that the Mobile Message Service is provided via wireless systems which use radios (and other means) to transmit communications over complex networks. We do not guarantee that your use of the Mobile Message Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the Mobile Message Service.
We may share your personal information with:
We may also share your personal information with other companies, organisations or individuals if we believe that disclosure of the information is necessary for legal reasons.
We may share your personal information to:
Upfield does not sell personal information, except to an entity to which we divest all or a portion of our business (for example, in connection with our sale of a brand), or otherwise in connection with a merger, consolidation, change in control, reorganization or liquidation of all or a portion of our business.
You should be aware that many countries do not afford the same legal protection to personal information as you might enjoy in Canada. While your personal information is in another country, it may be accessed by the courts, law enforcement and national security authorities in that country in accordance with its laws. Subject to such lawful access requests, we promise that anyone processing your personal information outside your country of origin is required to implement measures to protect it and is only entitled to process it in accordance with Upfield’s instructions.
We take reasonable precautions, including physical, organizational, and technological security measures, to help keep your personal information secure and require any third parties that handle or process your personal information for us to do the same. Access to your personal information is restricted to help prevent unauthorised access, modification or misuse and is only permitted among our employees and agents on a need-to-know basis.
You have the right to tell us if you:
To assist us in dealing with your request, please provide your full name and details. We may require you to verify your identity before allowing you to access your Personal Information. We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain Personal Information in certain circumstances, for example if it contains Personal Information of other persons, or for legal reasons.
You may also write to our Privacy Officer at the following address: firstname.lastname@example.org ǀ Upfield Canada Consumer Services Contact Centre, P.O. Box 38, Saint John, New Brunswick, E2L 3X1, Canada.