Privacy Policy


Upfield takes your privacy seriously. The following principles guide our treatment of your personal information


Effective Date: July 2, 2018


This Privacy Policy ("Policy") describes how Upfield brands in the United States ("Upfield," "we," or "us") treat personal information on our websites, applications, and platforms where the Policy is located (the “Platform”).

Upfield collects information from you and about you. Here are some examples of the information we may collect:

Upfield collects your information in different ways. Below are some examples of how we may collect your information.

Examples of how we may use your information include:

We may share your information in the following ways:

Our Platform is generally intended for adults. From time to time, select features on our Platform may be available to children under the age of 13 ("Children") and, in certain instances, we may be required to comply with the Children’s Online Privacy Protection Act ("COPPA"). To meet our obligations under COPPA when applicable, we take steps to obtain consent from parents or legal guardians prior to collecting, using and disclosing personal information from their Children. We also strive to collect the minimum amount of personal information from Children necessary to provide them with the services requested and communicate with them. Such personal information may include contact information, demographic information and device information (as described in "Types of Information We Collect"). We use and disclose this information as indicated in "How We Use Your Information" and "How We Share Your Information." In addition, personal information submitted by Children may be publically available on our platform.

COPPA grants parents and legal guardians the rights to review or have deleted their Children's personal information, and to refuse to permit further collection or use of their Children's personal information. If you are a parent or legal guardian and would like to exercise these rights, please contact us at You can also contact us at the address or telephone number listed at the end of this Policy. Please mark your inquiries “COPPA Information Request.” You can also learn more about how to protect children's privacy on-line here.

You have certain choices about how we use your information. Certain choices you make are browser and device specific.

Marketing Communications:

You can opt out of receiving our marketing communications. Note that you will still receive transactional messages from us, including information about your account and responses to your inquiries. To opt out of receiving our marketing communications, you can contact us as follows:

You Can Opt-Out of Behavioral Advertising:

To opt out of having us collect your online behavior for advertising purposes, please see our Ad Choices policy.

Mobile Application and Location Based Services:

Cookies & Other Tracking Technologies:

Our Do Not Track Policy:

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email at or write to us at the address listed below. Indicate in your email or letter that you are a California resident making a "California Shine the Light" inquiry.

The Internet is not 100% secure. We cannot promise that your use of our Platform will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard personal information under our control. A user id and a password are needed to access certain areas of the Upfield Platform. It is your responsibility to protect your username and password.

Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This Platform is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.

Our Platform may contain links to other third party sites that are not governed by this Policy. If you click on a link to a third party site, you will be taken to a site we do not control. We are not responsible for the privacy practices used by third party sites. We suggest that you read the privacy policies of those sites carefully. We are not responsible for these third party sites.

If you have any questions, comments or concerns with respect to our privacy practices or this Policy, or wish to update your information, please feel free to contact us at 1-800-579-3663.

Or write us a letter at:

Upfield Foods Consumer Engagement Center
700 Sylvan Ave
Englewood Cliffs, NJ 07632

From time to time, we may change our Policy. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our Platform. Please check our Platform periodically for updates.