Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Rama, Becel, Blue Band, Country Crock, I Can’t Believe it’s not Butter and ProActiv.

We are a global food company with 6 business units operating in 95 markets. We have the mind-set of a start-up. This makes us fast, agile, entrepreneurial, cost conscious and accountable for our products – from seed to serving at the breakfast, lunch or dinner table.

We take quality seriously and around the world we taste products every 30 seconds. We take our consumers seriously and more than 150 people will taste test each of our new innovations before they hit the shelves.

Our History

First margarine created by Hippolyte Mège-Mouriès for Napoleon III due to butter shortage

Development of votator process and the margarine tub, for high quality margarines at lower fat levels

All of our brands begin to eliminate trans-fat and there’s the introduction of Omega 3 rich plants

Invention of the hardening of oil leading to the first plant-based margarines

Introduction of new technology for reduced saturated fats and improved nutrition

Pro-activ first technology with plant sterols to actively lower cholesterol

Our History

We will not make any compromises when it comes to doing what’s right for our people and our planet.
We uphold a strong commitment to sustainability that guides the entire value chain.